BOOKS

Becoming a fundraiser: the principles and practice of library development. 2nd ed
Victoria Steele and Stephen D. Elder. American Library Association, Chicago, 2000. US$ 38 ($34.20 ALA members) paperback.

Fundraising is an increasingly important activity in all types of library, and the work is of value not only to librarians in North America, but also to those elsewhere who can benefit from US experience. It has a good start in presenting a personal feasibility study which considers fears, value conflicts, leadership, personality, fund raising potential and fundraising style. It then moves on to chapters which consider basic concepts, building a team, planning to raise funds, getting to yes, fundraising with friends groups, black holes or black ties, making it personal, enhancing your image, and thoughts on the future of library development. It also has a list of recommended reading from the US, and a good index. It is practical and an excellent investment at the price.

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